About

We are here for the over-45, to help create a world where we continue to get stronger, wiser, and bolder in the middle of our lives.

We are anti anti-aging. We believe in a positive, healthy, and empowered attitude about getting older. The motto that we sing every day is Celebrate Midlife.

Members of our tribe believe that midlife isn’t about contracting, getting smaller, or slowly becoming invisible! We have so much energy and experience to bring to the table — of our choosing. This is the time of our life to expand, take space, and step into all the roles we want to play.


She thought she could, so she did!

This all started as an idea in Lou Blaser’s head. “What if I did this?” was the question she asked herself. And so, with little financial backing, broadcasting, or publishing experience, she proceeded anyway.

What Lou had was years and years of experience working and climbing the proverbial ladder in corporate America. As a management consultant for PwC, she lived the value of staying relevant in an evolving marketplace. As a woman and an Asian American, she learned the importance of finding your voice and taking space. And as an elder Gen Xer, she knows full well the challenges — and opportunities — mid-lifers face in a fast-changing world.

Get Smarter, Wiser, and Bolder in Your Midlife.